About

AlsoKnownAs is a family run business based on the Central Coast, NSW.

Originally the brainchild of a Australian/English couple who, after spending 15 years in the financial markets, decided to swap stocks for shops. After they relocated back to Melbourne from London they noticed just how much of a need and demand there was for British and International brands that you could not find here in Australia.

In October 2016 the business was sold to new owners who continue to strive to bring you exclusive brands and quality products.

Our aim is to source you some amazing lifestyle brands and products from leading and unique producers of Apparel, Homewares, Accessories, Beauty, Lifestyle and Kids from around the world, showcasing, curating and discovering  up-and-coming brands in one place at great prices. 

If you would like to discuss listing your products in the AKA Lifestyle Collection, please get in touch.

Your Lifestyle - Your Collection

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